Shareholder Perks. I found this article interesting because as I read it I felt something was potentially illegal or unethical. I never experienced a company giving perks to a shareholder other than a return on their investment. [see this also]

While the case may be made that shareholder faith should be rewarded with stock gains rather than goodie bags, they are clearly not mutually exclusive. More often than not, a company that cares for its investors finds Wall Street caring right back.